![]() Ximalaya FM holds a dominance over the Chinese podcast industry. Ximalaya now has over 5 million hosts who curate and advertise their content, driving sales for the company as a result. With high accessibility, a growing awareness of intellectual property among Chinese netizens, and the convenience of mobile payments Ximalaya got the Chinese to pay for digital content. This was when Ximalaya invited users to become hosts themselves and began to leverage their reputation to charge a fee for their content. It was a struggle to weed through low-quality content, and the time-poor, money-rich in China were willing to pay someone else to do the curating. As the volume of digital content surged, however, quality did not necessarily keep up. In the earlier days of the Internet, tech companies relied on free content to attract users. Founded in 2012 by the visionary Yu Jianjun who foresaw the rapid growth of the podcast industry, Ximalaya now is China’s most popular podcasting platform. Ximalaya FM has 500 million users who spend an average of 150 minutes in the app each day. Thriving in the highly competitive podcast industry through the mass purchase of intellectual property? Sounds like Ximalaya FM. We inspect Ximalaya FM, the Chinese company holding a legal monopoly in the podcast industry, specifically regarding their dominance and whether it will continue to thrive. The BRB Bottomline: A valuation of $3.5B in an industry with fierce competition and low barrier to entry.
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